What does the city tell us when the words disappear? How is photography used to create desire, identification, familiarity? Are we really aware of how many messages we get all the time? By appropriating the billboards I find in the city, and erasing the text that makes explicit the intention, I seek to invite the viewer to reflect on the stimuli to which we are exposed every day. Something surreal seems to emerge when the ads are silenced. Who are those people? Why do they look at us this way? Developed during a period of art residency in Kaohsiung, Taiwan, in early 2018, the work blends advertisement of politicians in campaigning with models and professionals selling a variety of products and services. The impossibility of distinguishing accurately when it comes to one situation or another emphasizes how susceptible we are to being seduced by images.
